Wax Me vs European Wax Center Astoria: Brazilian Prices & Ratings 2026

If you live in Astoria and want a Brazilian wax, the two names you will see most are the European Wax Center on Steinway Street and Wax Me Waxing Studio and Spa on 31st Street near Ditmars. They are under a mile apart. Both publish their prices, which makes this one of the few local comparisons where you can line the menus up properly.

The short version

The clearest gap is the rating: 4.9 against 4.4, with Wax Me also holding the larger number of reviews (315 vs 184). A 0.5-star gap on samples this size is not noise.

Prices, service by service

Both menus are public, so this is a straight comparison of the everyday price for one visit. Wax Pass prices need a prepaid package.

Read across the table and neither one is simply "cheaper". European Wax Center wins on full bikini, full legs, full face and, by $2, the everyday Brazilian. Wax Me is cheaper on the bikini line, brows, underarms, lower legs, arms, back, chest and stomach. The chest gap is the largest: $20 against $37.

For a Brazilian specifically, the cheapest single visit in this comparison is Wax Me on a Wednesday at $55, with no package to buy. The cheapest per-visit price overall is European Wax Center's Wax Pass at $51, but that requires paying for a bundle of visits up front.

What the rating gap is telling you

People rarely leave a five-star review for a price. They leave it for how the appointment went: whether it hurt more than it had to, whether the esthetician was thorough, and whether the room was clean. Wax Me's reviews repeat those themes. One reviewer calls it the "most thorough wax I've had", and the studio says it never double-dips and uses natural hard wax, which grips the hair rather than the skin.

Of Wax Me's 315 Google reviews, 308 are five stars and 1 is one star. European Wax Center Astoria's 184 include 141 five-star and 16 one-star reviews.

Where European Wax Center still makes sense

If you already hold a Wax Pass, or you wax several areas every three to four weeks, the prepaid discount is real money. A franchise also gives you the same menu and wax in any of its centers, which helps if you split time between Astoria and another neighborhood. If you have a regular there you trust, nothing here is a reason to switch.

Where Wax Me does not lead

Wax Me is not the cheapest option for every service. European Wax Center charges less for full bikini ($58 vs $65), full legs ($86 vs $95) and full face ($62 vs $70). It is also not the only highly rated studio nearby; see our Astoria waxing studio map for others within two miles.

Which to book

You can see Wax Me's full menu and book online. Related: Wax Me vs Queens Beauty Parlor and Brazilian wax cost in NYC.

Ratings and review counts are Google's own and were checked on 2 November 2026; Google rounds larger review counts, so treat them as approximate. Prices are taken from each business's own published menu on the same date and exclude tax and tip. Figures change. If you are one of the businesses named here and something is out of date or wrong, tell us and we will correct it.